#motorsport.com. #Jan.06.2025 TAG Heuer replaces Rolex as F1 official timekeeper. As part of a multi-brand deal with LVMH, TAG Heuer replaces Rolex in F1
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#wikipedia.org. TAG Heuer. TAG Heuer S.A., founded Heuer AG ( TAG HOY-ər) is a Swiss luxury watchmaker. Founded in 1860 by Edouard Heuer in St-Imier, Switzerland, it was acquired by Techniques d'Avant Garde in 1985, which purchased a majority stake in the company, forming TAG Heuer. In 1999, French luxury goods conglomerate LVMH bought nearly 100 percent of the Swiss company.
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